8 Humane Makeup Brands That Don’t Test On Animals
If ColourPop is cruelty-free, you know Kylie Cosmetics is, too. Since, you know, they’re basically the same brand. Seed Beauty was created by ColourPop’s owners to expand their empire and allow the dynamic duo of Laura and John Nelson to control the creative and logistical aspects of their beauty businesses. They already owned Spatz Laboratories, the manufacturer of ColourPop, Kylie Cosmetics, and plenty of other cruelty-free labels, so the birth of Seed allowed the Nelsons to essentially vertically integrate their burgeoning empire. Kylie Jenner launched her label through an incubation program with Seed, which gave her creative control while using Spatz Labs and Seed’s resources to manufacture her products. Medium is quick to point out that Kylie’s formulas are different and Kylie’s colors are entirely her creative vision, but they’re still 99% humane — literally only one lip kit isn’t vegan.