Riverdale Star Lili Reinhart Snags CoverGirl Brand Deal
Look out, world. Lili Reinhart‘s making waves in Hollywood in a big way. After becoming the teen queen, Betty Cooper on Riverdale, the 23-year-old actress got herself a role in the buzzworthy Jennifer Lopez flick, Hustlers. Oh, and she’s publishing a book of poetry. Now, the Ohio native has a brand deal with one of the biggest makeup companies around, CoverGirl. Being a CoverGirl ambassador is nothing to take lightly — Katy Perry, Drew Barrymore, James Charles, and Rihanna are some who have come before her.
Lili announced the big news on Instagram, saying she is “pinching herself” over this opportunity. “As a COVERGIRL, my goal is to advocate for confidence & self acceptance [sic] in a world where so many young men and women feel compelled to change themselves,” she wrote.
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Meet your newest @COVERGIRL ? I am pinching myself at the opportunity to represent such an iconic makeup brand and be the face of their newest line, coming very soon. As a COVERGIRL, my goal is to advocate for confidence & self acceptance in a world where so many young men and women feel compelled to change themselves. I can’t wait to start this journey. #EasyBreezyBeautiful ?
Lili has been very open about her struggles with body dysmorphia and cystic acne and has never been afraid to post about it online. In May of 2018, she posted a photo using acne cream and shared her journey publicly. Fans followed suit and shared what their cystic acne looked like.
“i’ve had cystic acne since I was 12. And it has caused major self esteem issues ever since [sic],” she wrote alongside the above photo.
CoverGirl is lucky to have Lili. Obviously the girl is gorgeous, but her honestly when it comes to her skin will make her a trusted spokesperson for the brand — which is exactly what they’re looking for. No amount of money could make Lili sell out!