Why Fans Think Scooter Braun Wrote Justin Bieber’s “Apology” to Taylor Swift

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Instagram: @justinbeiber

Is this 2010? Because pop icons Taylor Swift and Justin Bieber are feuding, and some fans think that celebrity manager Scooter Braun is the person who actually wrote the “apology” that Justin issued to Taylor via Instagram on Sunday night.

Confused? Let’s recap: Yesterday afternoon Taylor took to Tumblr to express her disappointment that Scooter Braun (who manages both Justin and pop icon Ariana Grande) bought Tay’s former record label Big Machine Records. This means that Scooter now owns the masters for all six of Taylor’s albums. So any time you stream or buy a Taylor Swift album, that money is going to Scooter. In her Tumblr post, Taylor accuses Scooter of “incessant, manipulative bullying,” and expressed dismay that basically all her music is now owned by a man who she claims told his clients (Justin Beiber and Kayne West) to bully her.

More specifically, Taylor’s beef with Justin traces back to one photo, an Instagram post that was posted in 2016, in the middle of the #TaylorSwiftIsOverParty, right after Kim Kardashian had posted a video that allegedly showed Taylor agreeing to the “Famous” lyric in which Kanye West calls Taylor “that b*tch.” The artists are never shown discussing the wording specifically. Taylor said she was blindsided by the “b*tch” part, Kim said she was lying. The snake emoji triumphed.

Tumblr: taylorswift

In the middle of all of this, Justin posted his now-infamous Instagram post, which shows him Facetiming with both Scooter and Kanye and captioned it “Taylor swift what up [sic].” Overall, pretty gross. But don’t worry! It gets worse! Justin posted an apology on Sunday, claiming that Scooter had nothing to do with the original Instagram post — in fact, Justin claims that Scooter “was the person who told me not to joke like that.”

View this post on Instagram

Hey Taylor. First of all i would like to apologize for posting that hurtful instagram post, at the time i thought it was funny but looking back it was distasteful and insensitive.. I have to be honest though it was my caption and post that I screenshoted of scooter and Kanye that said “taylor swift what up” he didnt have anything to do with it and it wasnt even a part of the conversation in all actuality he was the person who told me not to joke like that.. Scooter has had your back since the days you graciously let me open up for you.! As the years have passed we haven’t crossed paths and gotten to communicate our differences, hurts or frustrations. So for you to take it to social media and get people to hate on scooter isn’t fair. What were you trying to accomplish by posting that blog? seems to me like it was to get sympathy u also knew that in posting that your fans would go and bully scooter. Anyway, One thing i know is both scooter and i love you. I feel like the only way to resolve conflict is through communication. So banter back and fourth online i dont believe solves anything. I’m sure Scooter and i would love to talk to you and resolve any conflict, pain or or any feelings that need to be addressed. Neither scooter or i have anything negative to say about you we truly want the best for you. I usually don’t rebuttal things like this but when you try and deface someone i loves character thats crossing a line..

A post shared by Justin Bieber (@justinbieber) on

Fans think that Justin did *not* write this apology because it seems, well … very un-Justin like. Some fans have pointed out that the post, which features words like “distasteful.” “actuality,” and “rebuttal” doesn’t sound like a typical JB Insta post. The general use of punctuation and lack of spelling errors also means that the post lacks that certain “je ne sais quoi” nonsense factor that makes a traditional Justin Bieber Instagram caption so delightful.

Some fans think that either Scooter himself wrote Justin’s apology, or his wife Hailey Baldwin did the heavy lifting for him.

We will never know who really authored Justin’s post, but it’s worth noting that real apologies don’t actually go on to accuse the other person of being manipulative. If you wanted to call Taylor out you should have just done it!

All in all, what’s summer without a piping hot Taylor Swift scandal?

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