Nikita Dragun Opens Pop-up Store Next To Victoria’s Secret In Response To Brand’s Transphobia
Nikita Dragun has clapped back at lingerie brand Victoria’s Secret once again and this time, she ain’t playing. The YouTuber made headlines last December when she publicly dragged the brand after its marketing director made transphobic comments in an interview with Vogue. When asked if Victoria’s Secret would include transgender models in its iconic fashion show, Ed Razek said: “Shouldn’t you have transsexuals in the show? No. No, I don’t think we should. Well, why not? Because the show is a fantasy. It’s a 42-minute entertainment special. That’s what it is. It is the only one of its kind in the world, and any other fashion brand in the world would take it in a minute, including the competitors that are carping at us.”
Nikita, who is a trans woman, was understandably angered by the offensive comments and took to Twitter to criticize the brand. The 23-year-old posted her own version of a VS commercial to her Twitter page and wrote: “dear Victoria’s Secret, you said trans women can’t sell the ‘fantasy’ so here i am as a TRANS WOMAN selling the FANTASY![sic]”
dear Victoria’s Secret,
you said trans women can’t sell the “fantasy” so here i am as a TRANS WOMAN selling the FANTASY! 👼🏻 pic.twitter.com/rKQHp7SLNq
— Mama Dragun (@NikitaDragun) December 5, 2018
Nikita continued her Twitter rant by saying: “My issue is the fact that marketing chief Ed Razek believes ‘transsexuals’ and plus-sized models are not capable of selling the ‘fantasy.’ Trust me, sweetie, there are plenty of higher quality / inclusive lingerie brands out there that I would GLADLY spend my money on instead of VS. However, discriminatory comments like that ain’t it, sis!”
Now, almost exactly 10 months after the scandal, Nikita has opened her own pop-up store next door to Victoria’s Secret in LA’s Beverly Convention Center. She took to Instagram to announce the store’s opening while once again condemning VS’s transphobic comments.
“Earlier this year there was some brand trying to tell me ‘Trans women can’t sell a fantasy’ …well my pop up store will be selling the fantasy highlighter shade in my palette right next door.[sic]”
View this post on Instagram
look mommy i did it 💜 almost 4 years ago my mom dropped me off in LA with only a dream and a wig. fast forward thru this crazy journey and i’m opening my very own pop up store in the mall we first came to. the amount of times i’ve heard no or i couldn’t do something… girl i can’t even count anymore. even earlier this year there was some brand trying to tell me “Trans women can’t sell a fantasy” …well my pop up store will be selling the fantasy highlighter shade in my palette right next door. shoutout to all my og and new draguns that have gotten me here! i promise i’m humble under all the makeup and facetune xo
Since making the comments at the end of last year, Ed Razek has resigned as Chief Marketing Director at Victoria’s Secret and the brand has named its first transgender model, Brazilian model Valentina Sampaio.