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If you've met a middle schooler, odds are you know about JoJo Siwa. Maybe you've seen her signature hair bow line at Claire's or her dolls at Walmart. Maybe you just love Dance Moms. Maybe you have literally no idea who I'm talking about — welcome, soon-to-be new fans! This little ray of sunshine is only fifteen-years-old, but she already makes more money than approximately 90% of Americans and has millions of dedicated fans. She's sold over forty million bows, and they became such a status symbol for seventh graders in the United Kingdom that schools started banning them outright, according to Telegraph. JoJo's quite the character, so it's no surprise that there are tons of fun facts about the young influencer that even her biggest fans don't know. Read on to stay trendy and learn more about the teen YouTube sensation.
On JoJo's side channel, JoJo Siwa Unlocked, she gave her fans a look into her truly insane collection of hair bows on January 10, 2018. Since then, she's definitely expanded her collection, which already included over one thousand bows. They're surprisingly well-organized by color, but how she ever managed to count how many bows were in her collection is a mystery. As any self-respecting stan would know, JoJo's signature is her hair bow, and she began selling them at Claire's in one of her many (many) merch lines. In an interview with Human Dumpster Fire Jake Paul, JoJo revealed that she's sold over forty million bows.
JoJo looks diminutive, probably because of her giant personality and bubbly energy dwarfing everything in their path, but the teen star is five foot nine. Livestrong estimates that the average sixteen-year-old girl is only five foot four, only one inch shorter than the average height for adult women. JoJo's height was a surprise even to longtime fans, so much so that she decided to make a YouTube video called "The Truth On Why I'm So Tall." The truth, apparently, was that she's just always been tall, which seems a little clickbait-y, but clearly, it's working for her.
So, technically, these aren't *Lunchables,* they're "LUNCH KITZ" which are literally the same thing, except they're pink and have JoJo's face on them. Perfect for a twelve-year-old It Girl's recess snack, the Lunch Kit comes with peeled apple slices, fruit snacks, and animal crackers, and are distributed by Nickelodeon through Walmart. Sure, JoJo is an influencer, a dancer, and a singer, but her true strength lies in merchandising. You can get JoJo clothing, sneakers, books, party plates, "Lava Putty Clitt-A-Goo," hampers, nail polish, dolls, watches, storage cubes, and dog tags, and that's just Walmart's collection. She also has lines at Claire's, Target, and Amazon.
Building on her massive merchandising campaign, JoJo obviously has a bedding and home collection. The teen star actually outfitted her real-life bedroom with her Target merch, including wall stickers of herself, giant plushy unicorns, neon, and what seems to be a cardboard cutout of herself. Honestly, wouldn't we all buy cardboard cutouts of ourselves if we were famous? Icons only. She did a room tour for her vlog of the new decor because monetization doesn't start and end at the merch. You might as well also make money while promoting the merch, and with twenty-one million views on the video, she definitely made major bank.
Listen, giving a fifteen-year-old a car she can't drive with her face painted on it is a mood. JoJo's car has rainbows everywhere, her name painted on the hood, and multicolored seats and rims. It's a lot. Justin Bieber, who is most definitely too old to care about what a fifteen-year-old is doing, commented three times on the photo: "Burn it." "Burn." "It." While that's literally hilarious, cyberbullying a teen when you're one of the biggest pop stars in the world is kind of a d*ck move. JoJo's mom, Jessalyn Siwa, also thought it was a d*ck move (since that car was probably her idea, considering it was a surprise Christmas gift). The lady responded "[crying laughing emoji] burn your own things." Justin kind of apologized, clarifying that he has nothing against JoJo and didn't mean to be malicious; he just really didn't like the car. Still pretty rude, JB.
JoJo tweeted a picture of herself on January 27, 2019 after seeing Lady Gaga's Las Vegas "Enigma" residency, in an outfit that was a clear homage to the A Star Is Born icon. JoJo and Lady Gaga are pretty similar. Both are blondes who just want to spread positivity, are beloved by gay men, and dress however they want, even if that means wearing enough rhinestones at once to blind an entire country. JoJo's love for Gaga is pretty well-documented, with JoJo dancing a solo to a Gaga song during season six of Dance Moms and an April 2018 tweet about how she had "Born This Way" stuck in her head.
People are really vitriolic to kids on the internet. If you take a look at JoJo's video about her height that was linked to earlier in this list, you'll find that most of the top comments are people dragging her for her "receding hairline." JoJo should win an award for how gracefully she's dealt with online hate, always keeping her sunny disposition and never reacting to hate with hate. Addressing the comments on The Today Show, JoJo said, "When I look in the mirror, I know that my hairline makes me who I am, it makes me special.”
“We all have something about us that we don’t like,” JoJo added. “I think we should all end up loving what we don’t like.”
JoJo's "My Story" music video was filmed at her home and featured her mother, brother, and dog, Bow Bow. True to form, it was still a super extra shoot, complete with people dressed as unicorns, a massive dance party, and colored smoke. That colored smoke, however, caught the attention of what JoJo described on Insta as fifty firefighters (although it looks like it was closer to ten) who came to her house to make sure the block wasn't on fire. Oops! Mad props to the firefighters for doing their job. They stayed to watch some of the shoot, and Jojo laughed off the incident saying, "Burn it."
JoJo got some hate for a video of her singing karaoke to Queen, something literally everyone has done at some point in their lives. People need to calm down. Anyway, Queen fans got mad because JoJo was a) Singing Queen, like a human person and b) captioned the photo "I pretend that I'm Freddie Mercury 25 hours a day." JoJo is a legit fan, spending her New Years' Eve 2019 with a Queen cover band and tweeting about Freddie Mercury pretty often. She's seen Bohemian Rhapsody eight times, and this wasn't even the first Insta video she'd posted that *month* of her singing along to Queen songs.
When JoJo was in New York City for an AOL BUILD interview in December 2018, drag queens Izzy Uncut and Poppy were in the audience dressed like JoJo and asked the YouTuber how she feels about being a gay icon. Note: this doesn't mean *she* is gay, it just means that she's awesome and members of the gay community stan her. Izzy explained that she loves JoJo's drag-adjacent performance with her stylized online persona and described her as the Kim Kardashian of kids' celebs.
JoJo responded that she loves and supports everyone for who they are — no exceptions — and that she wants everyone to feel comfortable around her because she feels comfortable around everyone.
Remember that Justin Bieber controversy we mentioned earlier? When he told a fifteen-year-old to burn her car? Well, JoJo, being super mature for her age and dealing with feuds with grace and charm, seemed more excited than anything else that Justin decided to cyberbully her and has fully leaned into the situation. She's even reclaimed the phrase "burn it," which has now become like an unofficial catchphrase. Firefighters show up to a music video shoot? Burn it. People get mad that she sang Queen karaoke? Burn it. Someone asks what she's mad about today? She's already burned it. May we all become this emotionally well-adjusted.
JoJo isn't just a phenomenal dancer, influencer, and businesswoman. At only age fifteen, she already speaks three languages in addition to English and it's not just your standard Romance languages (Spanish, French, and Italian). JoJo speaks Spanish, Korean, and Russian. She even did an interview where she taught a little bit of Korean to an interviewer from Sweety High during a press appearance for Lip Sync Battle Shorties. She learned Korean through a foreign exchange student she hosted named Jess, but where the Russian and Spanish came from is really anyone's guess.
Tigerbeat revealed that JoJo was only supposed to be on Dance Moms for one week, but she was made a permanent cast member because she made such a good impression on producers. With her happy attitude and amazing charisma (and a level of extra that is perfect for reality TV), it's no surprise that the creative team for Dance Moms realized that she was a perfect fit. She wasn't especially well-liked by the other Dance Moms cast members, however, and she left the show after only two seasons. She appeared on seasons five and six, in case anyone wants to do a rewatch, and is still tight with Abby Lee Miller.
JoJo's first headlining tour, D.R.E.A.M. The Tour, sold out in only a few hours in late 2018. That's twenty-four cities, packed full of kids and teenagers who want to see JoJo perform live. JoJo announced on her Twitter that she would be adding twenty-eight more dates to the tour to accommodate fan demand, raising her total number of dates to fifty-three. She'll be hitting venues like the Honda Center in Los Angeles and the Coca-Cola Coliseum in Toronto, Canada during her North America tour, starting with the Amway Center in Orlando, Florida on July 10 2019.
No one is perfect. As another teen icon (Hannah Montana) once said: "Everybody makes mistakes, everybody has those days." JoJo is a regular Jake Paul collaborator, even after he became embroiled in controversy for the alleged mistreatment of his housemates in the Team 10 House. In case anyone has forgotten, Jake Paul and his brother Logan Paul were garbage people and remain garbage people. Jojo and Jake have done the "Try Not To Sing" challenge, switched lives for a day, and dressed up as each other for Halloween. She's also babysat the mini Jake Paul at the Team 10 House and appeared on his interview show.
We all know by now that JoJo got her start on the fifth and sixth seasons of Dance Moms, but after she left, she hasn't been seen doing as much dancing, instead focusing on vlogging and her music career. She's mentioned in videos that she'd love to return to Dance Moms but just doesn't have the time, but she still dabbles in dance every once in a while. JoJo posted a video on her Instagram of a dance break she convinced her choreographer, Guy Amir, to join in on with her dancers, and she's clearly still got it. Someone's been practicing!
JoJo has had the honor of getting slimed at the Kids' Choice Awards, something most kids actually do dream about. The idea has probably only gotten more glamorous to little ones now that slime is considered a trendy toy. What happened to, like, dolls? She's been a Kids' Choice Awards performer, and she has won awards back-to-back in the 2017 and 2018 ceremonies. In 2017, she won for Favorite Viral Music Artist, and in 2018 she was awarded the Favorite Musical YouTube Creator award. Pretty niche, but definitely a big deal to her core audience. JoJo is signed to Nickelodeon.
JoJo is a marketing and merchandising genius with a huge YouTube following, a recording contract with Nickelodeon, and of course her Dance Moms money. It should be no surprise that she's making major bank, but at only fifteen-years-old, JoJo has a net worth of eight million dollars according to Heavy.com. Celebritynetworth.com estimates that it's actually much higher, at twelve million dollars, and because no one knows for sure how much YouTube personalities make for their videos or sponsored content, either estimation could be right. Either way, JoJo is absolutely in the top-tier of earners in the US, so people really shouldn't scoff at her glittery clothes and high ponytail.
Was anyone else today years old when they found out that Bhad Bhabie and the "Cash Me Outside" girl are the same person? Prepare to be even more shook: Bhad Bhabie (aka Danielle Bregoli) and JoJo are the same age. Someone online noticed this wild fact and compared the two celebs, clearly favoring JoJo and praising her for being a great role model compared to Danielle, who this user totally dragged. When JoJo retweeted the post and thanked the author for her kind words, Danielle told JoJo to "suck [her] d*ck." JoJo uncharacteristically clapped back, saying Danielle had just proved her point. Burn it.
It's hard to decide what to characterize JoJo as. Is she a YouTuber? A dancer? An influencer? A musician? A humanitarian? Okay, well, she's not a humanitarian yet, but she's seems like such a sweetheart that's probably not too far off. YouTube is a very big deal for people in her marketing demographic, so her numbers on that platform are really important to her earnings and her personal branding. Luckily for her (or, I guess, it's not luck, but skill), JoJo has nearly nine million subscribers on YouTube. Some of her videos get way more views than that, like over twenty million, and her numbers just keep climbing. Today, YouTube; tomorrow, the world.