16 Celebrities Whose Clothing Lines Failed
Miley Cyrus x Max Azria
This is actually an interesting one and you will likely be scratching your head about how it came to be. Back in her Hannah Montana heydays, Miley Cyrus partnered with Walmart to produce a clothing line. That move made sense because it meant her fans would be able to shop the line easily without breaking the bank. The twist was that Max Azria, fashion designer for BCBG Max Azria Group, got involved, too. The designer is known for his higher price points and sexy dresses, so it might seem really random for the Miley Cyrus x Max Azria line to have launched at Walmart and be geared towards tween and teen girls. It initially performed pretty well thanks to the funky styles. (Think plaid tops, faux leather jackets, jeans, furry vests, etc.) The range launched in 2009 but met its end in 2011 after the Max Azria company had some credit issues and needed to “streamline” its business to make creditors happy. Oh, and there was some trouble that some of the accessories in the Miley Cyrus x Max Azria collection reportedly contained high amounts of lead. Yes, lead.
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