James Charles Announces He’s Creating & Hosting New Beauty Competition Reality Show

YouTube / James Charles

James Charles is looking for the next James Charles. The 20-year-old has had a lot of highs and lows in 2019 but it looks like the beauty mogul is trying to end the year on a high note. In a new YouTube video, James Charles announced that after three years of planning, he’ll be creating, executive producing, and hosting a new reality show. It’s set to launch on YouTube Originals, and the CoverGirl ambassador insists that he’s having a much more involved role in the show than just “show[ing] up to [set] every day in hair and makeup and glam and to shoot and call it a day.” The creator said he’ll be getting “his hands dirty” with the production of the show. He said three whole years ago he’d planned a layout for the show including the competitions they’d have to complete.

James said in his YouTube video that it was important to him that his beauty competition show would be “by creators for creators,” and claims it as the “first-ever beauty and social media influencer competition show of its kind.”

James and the show’s other producers are looking for the best beauty creators on the web and said they’d be choosing just six(!) contestants to fly out to California and participate in his new reality series. It’ll be a well-rounded show focused on beauty artistry, creativity, and personality. The grand prize is $50K and there will be other prizes as well.

The show will begin airing as a limited series in spring 2020 and it will air for free on James Charles’s YouTube Channel.