When you are in the Big Brother household, the game and the house guests are the only thing that matter. Period. To ensure that people remain purely focused on the happenings of the house, they are kept completely out of the loop about what is going on in the outside world. That means no internet, no newspapers, no books, and no daily briefings on pop culture. They really don't have access to anything that could distract them from themselves and the other house guests. That means that the Big Brother house becomes their world. And we all know that makes for brilliant TV viewing.
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