20 Behind-the-Scenes Secrets from Gossip Girl

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Blake Lively Was Cast by Fans

Serena van der Woodsen Gossip Girl

The CW

This isn’t exactly true, but Josh Schwartz and Stephanie Savage caught onto Blake after reading message boards in which fans cast her for the role. Apparently, the showrunners didn’t see many other actresses for the role. It was clear almost immediately that it was a part that Blake should be playing.

Sometimes, the wisdom of the crowd is exactly what you need to help narrow down your search. Showrunners shouldn’t rely on message boards to solve all their problems, but that doesn’t mean they’re entirely useless. On occasion, they can even help you cast one of your most critical roles.

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