Herbivore / Megababe / Amazon / Lush Cosmetics
There are zillions of items to buy thanks to constant innovations, never-ending shipments to stores and the vast world of online shopping. So, it takes something very special for a product to stand out. When an item captures the attention of a large group of people (read: most of social media) you know that it is major. There are countless new launches every year, but only a handful of products can become the best viral products.
The trending products aren't limited to one category, although beauty products and food items are viral favorites. Sometimes, it seems like all of the viral products are really random. They all might have unique packaging, but they can be very different beasts. The unifying characteristic about them is that after hearing about the gizmo, you will want it. And there will be a product-sized hole in your heart until you swap that out for a product-sized hole in your wallet.
Barnes & Noble
Sand & Sky